got hold of this amazing book in the fair.
its called "Branded" and its by a 30 something Alissa Quart.im reading it right now and ive just got one word for it.incredulous.nothing more nothing less.ive barely read through it,but i can tell its going to be intriguing as i unravel it.and trust me, my instincts do not go wrong.this is hot stuff indeed.
not exactly your fiction paper back.this one is about how the evils of consumerism are manipulating the mindset of the whole generation-Y,brainwashing them into buying branded stuff("this is what you need to build the right kinda attitude"...poooh!)and making sure they suck up to that one brand and swear by it.
its intriguing,man.and as the story unfolds you realise how you too must have fallen prey to this and chances are that we still are.
the book is divided into sub sections and also throws light on those kids and tweens who having realised the havoc this consumerism is wreaking has shunned from succumbing to any kind of brand affinity.and have started an unbranding movement whereby they're trying to encourage more youngsters to refrain from this branding.
and its funny,you know.because ive seen people go gaga over a brand and shell out a couple of thousands just to get into that pair of sneakers or denims for that matter.and ive seen them go ballistic when they dont get what they are looking for.heck1ive probably done it myself.who am i kidding!!!and its funnier precisely because you get to identify yourselves and also your fellow mates.it seems as though Quart was writing about you.and that can be freakish.
and when the realisation does sink in,i guess a lot of things are going to change around us.